IATITAI - Natural cosmetics from Thailand
Our customer came to us with the following questions:
Our client IATITAI approached us before Black Friday and wanted to start a micro influencer campaign focusing on a newly launched skincare line.
With our full-service approach, we accompanied the client through all stages of an influencer campaign: from conception, scouting and pooling to logistics and compilation of individual influencer sets, as well as campaign support and influencer payments. After the campaign, the client received a content pool with highly relevant user-generated content that they could use for further promotion.
The challenge is to bind new customers to the brand in the long term. The repurchase rate is to be increased and the churn rate reduced.
We support IATITAI in the area of retention marketing with automated e-mail flows. The goal is to turn buyers into long-term customers, to increase customer loyalty and to collect and evaluate highly relevant customer data through customer proximity. The goal of automated newsletter sign-up flow/welcome mails is to convert website visitors into buyers. The open rate of welcome emails is 82%. The use of e-mail lists generates sales, improves brand awareness and customer loyalty, and convinces even undecided customers with objection-handling e-mails.
The customer was looking for ways to increase his conversion rates in the store and thus his sales.
Store and conversion optimization solutions included discount policies, product overview page optimization, product detail page optimization (first screen, accompanying CTA button), conversion optimization on the start/shop page, review of internal links (to avoid 404 pages) and an optimization of navigation/user guidance and opt-in solutions. Here, especially mobile and first-screen views are very relevant for the target group. The goal is to quickly increase sales and performance for the customer with just a few smart adjustments.