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Luxury brand for herbal hair booster
Our successes
Operational implementation of the webshop optimization in the frontend
Implementation of a cross-campaign tracking system
About our client
The brand has launched a high-quality and highly effective hair serum, which accelerates hair growth and reduces hair loss. The young brand deliberately differentiates itself from conventional hair serums with a unique orchid stem cell and a high concentration of 25 natural active ingredients and 5 peptides - 100% free of medicinal and hormonal ingredients!
Our customer came to us with the following questions:
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IT Services
Challenges
How can my store get better and where do I start?How do I reach more customers at the moment of need?
How do I increase my conversion rates?
How can I make influencer marketing measures really measurable down to the shopping cart?
Solutions
Store and conversion optimization solutions included discount policies, product overview page optimization, product detail page optimization (first screen, accompanying CTA button), conversion optimization on the start/shop page, review of internal links (to avoid 404 pages) and an optimization of navigation/user guidance and opt-in solutions.Here, especially mobile and first-screen views are very relevant for the target group.
The goal is to quickly increase sales and performance for the customer with few and smart adjustments.
Implementation of BELLISSY Influencer Tracking based on AI: Google Analytics is not tailored to the specific requirements of influencer marketing. With our own technology, we open up new and comprehensive analysis possibilities for our partners. KPIs such as follower engagement (click numbers, uniques), sales and revenues are tracked for each campaign and each influencer in real time.
each influencer in real time.