Artificial intelligence for automatic quality assurance of influencer traffic (beauty portal with influencer network)

Influencer marketing without blind reliance on insights is possible !

Our successes

Strategic consulting of the client in project planning, review of the campaign data pool as well as technological model selection
Introduce fully automated AI-based clustering models that enable independent quality and productivity assessment of click-based campaigns.
Detection of irrelevant, unproductive or artificially generated influencer traffic to reduce influencer campaign spend
Introduction of highly innovative approaches to customer-specific quality assessment of influencer traffic based on almost 10 million relevant campaign data.

About our client

Our client operates a beauty portal with an enormous product range vnour client operates a beauty portal that generates revenue through influencer marketing. The marketing model is campaign-based.

IT services based on artificial intelligence

Challenges

The web traffic generated by influencer campaigns was to be analyzed to assess how productive it was according to a relevant set of criteria (traffic quantity and quality, follower interaction after the post, leads, sales, and other conversion goals). The client also wanted to ensure that the high media spend was not diluted by unproductive or artificially generated traffic.

Solutions

We supported the customer in sifting through his data sets and tested various machine learning models together. Based on the data, we selected the best performing system and further optimized it until it was ready for the market.  Special attention was paid to the speed and accuracy of these models and the systems were continuously further optimized to the customer user. There are always several factors that can determine the quality or relevance of web traffic. Some of these factors are general in nature, while others are based on a brand's specific needs and portfolio. Since users interact differently with each brand, the factors that evaluate the quality of an influencer's traffic are closely tied to brand identity.