Fully automated SEO optimized product categorization based on artificial intelligence for a beauty portal
About our client
Our customer came to us with the following questions:
IT services based on artificial intelligence
Categorizing products by humans typically requires hundreds of man-hours and the process is not scalable for large amounts of data. In addition, companies that work with multiple customers typically receive a large number of products every hour, and each customer categorizes their products in a different way. Therefore, it is impossible to easily merge the data.
We supported the customer in sifting through his data sets and tested various machine learning models together. Based on the data, we selected the best performing system and further optimized it until it was ready for the market. Particular attention was paid to the speed and accuracy of these models so that they could run live and categorize products in very small time units (usually milliseconds). Human intervention after go-live was reduced to checking random samples.