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Internationally active company in the field of aesthetic medicine
Support in the area of influencer marketing, in artist logistics and an image film
Our successes
Scouting and retaining a market-leading beauty ambassador for the image film who is willing to speak on the topic of aesthetic medical procedures
Structuring, coordination and support of the relaunch and repositioning of the company in Germany with a creative and brand building campaign
Extension of the image campaign with a live interview format of the brand ambassador in an exclusive online magazine for fashion, beauty lifestyle and stars
Smooth organization of international artist logistics in the areas of travel, briefing, campaign management during the shoot and payments with buyouts.
About our client
Our client is an internationally active company in the field of aesthetic medicine. With more than 1,600 employees spread across 136 countries and a comprehensive product portfolio, the client focuses on restoring and maintaining the beauty of the skin. More and more discourses about individual beauty and body positivity are surfacing on social media. Our client responds to this trend and encourages women and men to reinterpret the question "what is beauty" in a new and individual way.
Our customer came to us with the following questions:
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Influencer Marketing
Challenges
The challenge was to develop a cross-team creative concept with the client as well as two brand design agencies, film production agencies and the influencer for a holistic campaign setup. In addition, in the field of aesthetic medicine, the challenge is to scout and retain a highly renowned influencer who can confidently present the complex and personally emotional topic in this field.Solutions
- Negotiations with the influencer regarding media spend and buyouts.
Organization of artist logistics, flights and hotels.
Communicative mediation between the corporates, the agencies and the influencer.
Creation of a comprehensible and brand-appropriate influencer briefing with the most important framework conditions of the campaign as well as the wordings, do's and don'ts plus content interview guidelines for a successful video shooting atmosphere.
Transfer of medical-aesthetic aspects into the Influencer language of GenZ.
BELLISSY Solutions acted as mouthpiece and campaign coordinator between contributing parties and press partners (magazine) to shorten communication channels for the client.
Accompaniment of the video shoot including media follow-ups (interviews and livetalks).
Selection of content, accompaniment, video editing, music, video parts as well as visuals in a central position.
Analysis of the campaign and derivation of recommendations for follow-up projects, including SEO aspects.
Evaluation of Instagram views (creator and magazine), analysis of hashtags used and website traffic.
Coordination of payments including buyouts.